Skip to product information
Naoki Matcha Organic Culinary Grade Green Tea Powder - Authentic Japanese Blend (40g / 1.4oz)

Naoki Matcha Organic Culinary Grade Green Tea Powder - Authentic Japanese Blend (40g / 1.4oz)

Sale price  $27.95 Regular price  $43.99
  • ✓ Best for Homemade Matcha Creations – The versatility and affordable price point makes this blend the best matcha powder for your home-made matcha creations.
  • ✓ Robust Matcha Flavor – This matcha powder has a robust matcha flavor that is earthy without an overwhelming bitterness. This culinary grade matcha mixes seamlessly with milk and sweeteners, and retains its vibrant green color and strong matcha taste even under high temperatures.
  • ✓ 100% JAS Organic Culinary Matcha – Certified organic by JAS (recognised by USDA), this matcha powder is made from tea leaves organically grown in Kagoshima Prefecture, Japan. The tea plants are processed into tencha at modern facilities and only finely ground into powder right before it leaves Japan for the USA to ensure peak freshness.
  • ✓ An Affordable And Versatile Blend – Add it to your everyday smoothies or use it to make matcha lattes, baked goods and any other matcha recipes you desire. The matcha also comes in a resealable pouch, ensuring freshness and provides incredible convenience to store in the fridge.
  • ✓ Packed With Antioxidants, Enhances Mental Clarity – Not only is matcha incredibly rich in natural antioxidants, but it also contains a variety of natural compounds and amino acids that can help you focus and enhance mental clarity.

Introducing Naoki Matcha Organic All-Purpose Culinary Blend Matcha

All purpose culinary blend matcha

Organically Grown Japanese Culinary Grade Matcha Powder

Made from finely ground organic tea leaves that are shade-grown in the rich soils of Kagoshima Prefecture in Southern Japan. Our tea leaves are harvested and processed in modern facilities and only finely ground into powder before it leaves Japan for the United States.

Always 100% Safe for Consumption

Food safety is extremely important to us. We do this by carefully vetting the farms and manufacturers we work with and ensuring that they conform to all Japanese agricultural regulations. Each crop of tea is subject to a series of microbiological contamination, heavy metals and radiation.

Make your favorite home-made matcha creations

drinking matcha latte

Perfect for everyday lattes

An affordable option for your everyday latte. Make up to 50 servings with our 3.5 oz resealable packaging.

matcha smoothie

Add it into your smoothie or as garnish

Get your daily dose of antioxidants and nutrients by adding it into your morning smoothies or other recipes.

matcha financier baked goods

Ideal for matcha baked goods

Finely ground matcha powder that blends well into any baking recipes. Achieve vibrant green color and a robust earthy, matcha flavor in all your matcha creations.

naoki matcha all purpose culinary grade matcha

matcha dessert
When do I use culinary grade matcha?

Use our Organic All-Purpose Culinary Blend Matcha for recipes that requires more than 3 ingredients and higher amounts of sugar/sweetener (e.g. in bakes, smoothies and matcha lattes with more than 20 grams of sugar)

Naoki Matcha Organic All-Purpose Culinary Blend

Our Organic All-Purpose Culinary Blend matcha has a more robust flavor that is earthy but not too bitter. The finely ground culinary grade powder is versatile and blends well with other ingredients in any recipes. Use this matcha for your everyday matcha lattes, in baked goods or add it into your morning smoothies. Its versatility and affordability makes it the best matcha powder for your home-made matcha creations.

Superior Blend First Spring Blend Organic Fragrant Yame Matcha Barista Pro Blend Barista Blend Matcha Master’s Collection Matcha
Customer Reviews
4.5 out of 5 stars 6,266
4.4 out of 5 stars 2,776
4.4 out of 5 stars 754
4.9 out of 5 stars 16
4.4 out of 5 stars 150
4.5 out of 5 stars 342
Price $24.99 $25.99 $26.99 $29.99 $17.99 $33.99
Size Options 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings) 1.4 oz (20 servings)
1.76 oz (25 servings) 1.76 oz (25 servings) no data no data no data no data
3.5 oz (50 servings) 3.5 oz (50 servings) 3.5 oz (50 servings) no data 3.5 oz (50 servings) no data
Who is it for? Complete Beginners Advanced Beginners Intermediate Matcha Fans Intermediate Matcha Fans Complete Beginners Intermediate to advanced matcha fans
What we think about this matcha This matcha is a little finicky, but when you get the temperature right it is a truly versatile, reasonably priced matcha blend that works for tea, lattes and all sorts of crazy recipes. Organic, versatile, and of very decent quality. We recommend this if you’re upgrading from “culinary grade” matcha. With a richer taste, coupled with some sweetness and umami. This is our go to for an “everyday blend”. Nice clean tasting matcha that we use for matcha tea and lattes without sweetener. A little too grassy and bitter for enjoying neat, but great for sweetened matcha lattes that do not compromise matcha flavor. Our Masters Collection comprises higher grade, sometimes rarer matcha we personally love, though some may not be suitable for beginners due to their increased complexity.
Choose this if: You are nervous about “grassy/bitter”notes in matcha and prefer it milder. You want a quality matcha without the grassy/bitter notes that tastes good, but also organic. You only make matcha at home now because cafes can’t get it right. You’re very sensitive to bitter notes. You like some sweetener in your matcha latte but still want punchy matcha flavors. You prefer variety and seek a deeper understanding of the different tastes and flavors matcha can provide.
Tasting Notes Smooth and mild, with low bitterness. Roasty, cacao notes with low bitterness. Naturally sweet, with some umami and low bitterness. A smooth, mild flavor with a fragrant aroma and no bitterness. Robust, earthy matcha flavor that’s smooth with moderate bitterness. From nutty, malt-like umami to floral and refreshing. Refer to individual blend for more information.
Suggested Uses Versatile blend for matcha lattes, teas, and other drinks. Versatile blend for matcha lattes, teas, and other drinks. Matcha lattes and tea. Matcha lattes and tea. Matcha lattes Various
Origin Uji, Kyoto Kirishima, Kagoshima Yame, Fukuoka Miyazaki Kagoshima Various
Best Brew Temperature 167 F / 75 C 167 - 176 F / 75 - 80 C 176 F / 80 C 167 - 176 F / 75 - 80 C 167 F / 75 C Refer to individual blend
Robust and earthy matcha latte with Naoki All purpose culinary blend

Frequently Asked Questions

1. I’m new to matcha. Which blend should I choose? We recommend you to start with either the Organic First Spring Blend or Superior Blend. The Organic First Spring Blend is smooth, low in bitterness with a slight umami.The Superior Blend has a smooth, balanced flavor with moderate umami. Ideal for beginners and daily drinking.Both blends are versatile and excellent for making matcha lattes.

2. Is the bamboo whisk or electric whisk better for making matcha? It really depends on what you prefer. If you’re looking for a beautiful microfoam, the bamboo whisk (chasen) is a great choice. With a little practice, it’s simple to use and gives you more control over frothing and mixing. On the other hand, if convenience is key, an electric whisk is super handy. It works especially well for smaller servings—like mixing about 1 teaspoon of matcha into at least 4 ounces of liquid. Both options have their perks, so you can choose what works best for your matcha-making style!

3. How many servings of matcha latte can I make with 40g/1.4oz of matcha? We define one serving as 2 grams (about 1 teaspoon), but how much matcha you use per drink really depends on your taste and preference. If you’re just starting out, 2 grams is a great amount for a latte—it’s smooth and flavorful without being too strong. With this amount, you’ll get about 20 servings from a tin. For seasoned matcha lovers, you might prefer a bolder flavor by using 4 grams per latte. This will, of course, give you fewer servings per tin, but it’s perfect for those who enjoy a stronger matcha kick.

4. I’m worried about radiation and heavy metals. Do you test for radiation and heavy metals in your matcha? We rigorously test every crop of matcha for potential hazards, including radiation and heavy metals. These tests are essential for our factories to maintain their food safety certifications and licenses, which are required for continued operations. Additionally, the Japanese government conducts its own independent radiation testing on all food products. The results have consistently been negative, and they’re publicly available in English on the Japanese Ministry of Health, Labour and Welfare’s website.

5. What if I don’t like it? We’re here to help! Preparing matcha properly can make all the difference in bringing out its best flavor, and we’re happy to guide you with recipes, tips, and techniques. If your product didn’t meet your expectations, no worries—just reach out to us through the “contact seller” option. To help us resolve your concern quickly, it would be great if you could send us pictures of the product and its batch code. If you can also share how you’ve been preparing your matcha—your recipe and method—we’d be happy to provide personalized advice to help you get the most out of your matcha experience. We’ll do everything we can to ensure you’re satisfied and enjoying every sip!

6. How long can I keep my matcha for? You can store matcha for up to 12 months in an opaque, airtight container from the date it’s ground. Once opened, we recommend enjoying it within 1–2 months for the best flavor. To keep your matcha as fresh as possible, it’s a good idea to store it in the fridge.

7. How fresh are Naoki Matcha’s products? We ship our matcha in small batches to ensure freshness, and our products typically have at least 6–9 months of shelf life remaining. Amazon handles delivery using the “First-In-First-Out” method to keep things as fresh as possible. That said, occasional mishaps can happen. If you receive a product with less-than-ideal shelf life or a damaged bag due to delivery issues, don’t worry—just reach out to us! After a quick review, we’ll be happy to provide a replacement and make things right.

8. What does “ceremonial-grade” really mean? “Ceremonial-grade” doesn’t have a regulated definition, but for us, it means matcha that’s high-quality enough to enjoy on its own. Save for our “All Purpose Culinary Grade Matcha”, we would consider our entire lineup to meet our criteria for “ceremonial grade”. When it comes to matcha, the price usually reflects the quality. Higher-grade matcha typically has a smoother mouthfeel, less bitterness, and more umami, which is why it’s priced higher. It’s all about finding the right balance between taste and budget for your matcha journey!

You may also like